How We Work

Consistent feedback and results often lead people to ask how we deliver inspiring, memorable and impactful courses and “What is it like to be part of a Sugar training?”.

Expected results

You will be able to see instant results.  We will provide you with tools and techniques that can be practically applied on a day-to-day basis to enhance your own performance and that of the individuals and groups you work with.

From Day 1 our training will help you understand yourself and others better. You will begin to communicate more effectively and have a greater degree of control over your own and other’s resourcefulness to help drive individual momentum. 

We understand the importance in having well-developed interpersonal skills for working in the outdoors.  Our effective, easily applied coaching techniques will help you improve your customer-service skills and enable you to build enthusiastic and motivated individuals. 

Training with us will open your eyes to new ways of doing things.  You will learn how to identify innovative, effective solutions to problems and become agile and responsive enough to react effectively to shifting directions.   We can teach you how to be flexible and adaptable in order to respond to constantly changing circumstances, even in the face of limited resources.

Guiding beliefs and values

Passionate About People. We have a passion for developing people and helping them achieve their goals.  Our training empowers people to have faith in their capabilities. We take care to understand our client’s specific problems and desired outcomes so that we can provide them with the most relevant solutions.

Engaging, Active Learning. We understand the importance of making learning interesting and enjoyable for our clients. We pride ourselves on providing interactive, engaging and entertaining training using fresh, unique content and effective learning techniques.

Real World Applications. We design our programmes to ensure they have optimum relevance and practicality. Our training empowers you to make a difference immediately. Both Neal and Ben actively apply NLP with individuals and teams - we use real life corporate examples to bring the learning alive.

Our approach

Practical application. We work hard to deliver training that can be practically applied both within our delegate’s personal and professional lives. You will instantly see how the varied techniques and tools you acquire are easily transferable to real life contexts to help you achieve successful results

Experience counts. We actively apply NLP with organisations, individuals and groups and bring this experience directly into our trainings. Ben Dowman is a Mountain Instructor (MIA) has degrees in Mathematics and Psychology and is an ANLP, ABNLP and INHNLP Accredited NLP and Hypnosis Trainer and qualified Teacher (QTS). Neal Anderson holds a Masters in Management is an INLPTA Registered NLP, Coach and Business Communications Trainer, UKCP Registered Psychotherapist, APIOL and qualified Teacher (QTLS).

Why Sugar?

Neal Teaching Outdoors

Neal and Ben:  With Ben and Neal you get two highly skilled trainers who offer two perspectives on NLP, two styles of facilitation, diverse experience, shared values and 4 NLP Trainer certifications.

Value for money. We have been providing cost-effective, inspiring NLP training since 2005. We provide high quality training at prices that are accessible to all.

Unique location. Sugar NLP is the leading NLP training provider operating from the Lake District. Training with Sugar is an opportunity to focus your learning in a beautiful, non-pressurised environment. 

Flexibility. Our open courses are modular so you can learn easily in a way that fits your schedule.

Added value. We provide a personal service right from the initial point of contact.  We want you to achieve your outcomes when you train with us and will support you throughout training with individual on-course feedback and post-course support.


Next Steps

Learn more about the benefits some people have identified from training with us.